Ten Cashmere Styles to Try
One of the most versatile items of clothing you can buy, cashmere is available in a wide range of styles and for different occasions. Some of the key advantages of wearing cashmere include its...
View ArticleThe Concept of Cost Per Wear Fashion
For some time now, I have read about the concept of calculating the “cost per wear” in many of the fashion magazines. At the beginning of the economic, let’s say, “challenging times” (as I cannot...
View ArticleJUST IN – Autumn/Winter 2014 Cashmere Collection
The turning leaves and a chill in the air for us means one thing; it is time to present our new cashmere capsule collection for this autumn. This season you’re in for a real treat as this autumn 2014...
View ArticleThe Colour of Beijing
Since the beginning of London W11, our product was appreciated by different markets as we wholesaled several years to the US, Japan, Germany and Italy. We always aimed to bring the eclectic, but...
View ArticleBoiled Wool, Felted Cashmere
We have seen a lot of boiled wool over the last season, and to be honest it is not the most comfortable material to have on your skin – as anyone who has worn it will know – it can be quite scratchy!...
View ArticleWhat is Luxury?
I consider London W11 as a luxury product with an affordable take on luxury. I reason that with our thorough sourcing of the finest cashmere yarn the market offers and choosing the highest skilled...
View ArticleIt is Time!
It is time to push away winter by some spring-inspired thoughts! I really want to share with you the spring trend’s colour palette, so you can get your head around blending in the new shades and styles...
View ArticleGood Things to Make a Hectic Life Easier
I am excited to introduce Laura Roe Stevens, writer and yoga teacher, living in LA, and founder of navigatingvita.com. Laura is an accomplished writer, has experienced many years of writing as a...
View ArticleWhy is Cashmere so Expensive?
Do you actually know where the softness, the lightness, the longevity of top quality cashmere comes from? Let me share with you what I know and maybe you will discover some worthy information, which...
View ArticleThis season’s darling: Velvet, a closer look to its becoming
The runway season of a/w 2016 has shown an unusual amount of velvet. From fluid rich outfits to small details, many designers have made use of this formerly aristocratic fabric. The past few years...
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